My friend just took a quiz for his MBA class and one of the questions was "what percentage of items purchased at grocery stores are impulse buys". The options were "5%, 35%, 55%, 85%". He chose 35% and was wrong. The answer according to the study his teacher cited was 55%. That is insane to me. How simple are we? Next time I go to the store I'm incorporating a new set of rules so those bastards won't get me.
1. Six kinds of mustard is unneccesary when three will suffice.
2. Four dipping options are not needed for one container of hummos
3. Buying half a dozen items to make a Boboli pizza is stupid when I can buy a Hot & (not) Ready pizza from Little Ceasars for $5.
4. No gum will ever make my teeth whiter
Now it's on.
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