Wednesday, April 26, 2006
Click Fraud
There is an interesting article on fool.com that cites a study by Click Forensics claiming click fraud is drastically overstated. According to the article only 1/8 of all clicks are fraudulent which seems like a high number but when contrasted with the fact that 88% of the clicks are from legitimately interested consumers it is less alarming. Compared with traditional advertising mechanisms such as billboards and print ads that probably miss their targeted audience most of the time it seems like a good investment.
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